Explaining Cameron's Coalition is a detailed analysis of the May 2010 election and the first year of the Coalition. It is the fourth in a series of books on British general elections to examine contests between the principal political parties from the standpoint not of the players the politicians and their closest observers, the media but from the people, for whom, after all, it's all about.

This book differs from its three predecessors, Explaining Labour's Landslide (1997 General Election), Explaining Labour's Second Landslide (2001 General Election) and Explaining Labour's Landslip (2005 General Election), in that the outcome, a hung parliament with no political party having an overall majority, has radically altered the British political landscape.

Written by expert authors and pollsters from Ipsos, it uses systematic and objective political research to explain the results and variations. Packed with innovative tables and graphs, it is aimed at the general reader, political pundits and academics alike.

Sir Robert Worcester, Roger Mortimore, Paul Baines and Mark Gill examine the results of the 2010 General Election using systematic and objective research to provide empirical evidence of what actually happened, and who were the winners and losers. Packed with tables and graphs, the book will delight political pundits, amateur psephologists and academic readers alike, as they seek to understand the results of a truly historical general election.

• This book is published by Biteback Publishing and can be ordered on Amazon UK in a hardcover edition
• To order a signed copy of the book for £20 inc. P+P please contact Kerry Colville or Charlotte Mackintosh.

Reviews

This is the clearest and most insightful analysis of why Labour lost, the Liberals failed to break through, and the Conservatives did not win, in the historic 2010 election: it should be required reading for anybody fighting elections in modern Britain. - David Davis MP.

Elections lie at the heart of the democratic process. Bob Worcester and Roger Mortimore have long been pre-eminent in making sense of why we vote as we do. Explaining Cameron's Coalition is an outstanding analysis of the first election since 1974 when the voters refused to entrust a single party with the responsibilities of government. - Vernon Bogdanor, Research Professor, King’s College, London and author of The Coalition and the Constitution

This is a masterpiece from a master of his trade. Bob Worcester and his colleagues guide you through the cut and thrust of the campaign, via the watershed debates, to one of the oddest outcomes in electoral history. The psephology is comprehensive yet accessible; the analysis steeped in a deep, personal grasp of British elections; even the lethal levity of the cartoonists' trade is noted and celebrated. May 2010 is an election which will long be pored over by academics, journalist and politicians – this is an invaluable guidebook and route-map to those pursuits. My copy will be much thumbed by May 2015. - Alastair Stewart, ITN