Image Isn't Everything
According to a survey carried out for Dylon International into the nation's laundry care habits, nearly a third of all 15-24 year olds questioned felt that Liam Gallagher 'should take more care of his clothes'. Half felt that Bob Geldof was in need of an image overhaul, followed by his ex, Paula Yates, then Kenneth Clarke and Jo Brand.
According to a survey carried out for Dylon International into the nation's laundry care habits, nearly a third of all 15-24 year olds questioned felt that Liam Gallagher 'should take more care of his clothes'. Half felt that Bob Geldof was in need of an image overhaul, followed by his ex, Paula Yates, then Kenneth Clarke and Jo Brand.
Most people questioned felt that women should take more care of their clothes (62%), with people in the North West and London feeling particularly strongly about this. In the home, doing the laundry was the second least popular household chore. The research indicated that most people put quite a lot of thought into their laundry habits, with 60% stating that they regularly separate their coloureds and whites before washing, 67% iron their clothes, and 40% happily wash delicates by hand!
Technical details
The survey was conducted by MORI on behalf of Dylon International among a nationally representative quota sample of 1,950 adults. Interviews were carried out face-to-face in-home between 4-7 October 1996. Data have been weighted to reflect the national population profile.
