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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    The High Street is dead, long live the High Street

    Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.
  • Investors Survey

    Brand Loyalty

    Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.
  • Politics Survey

    The 'lost decade' of retrenchment

    Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.
  • BBC Shopping Experience

    The BBC's Panorama programme commissioned Ipsos to conduct research among consumers into their supermarket shopping experience.
  • Investors Survey

    Why I'm glad that I'm not immune to the charms of advertising

    Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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