The Ipsos Almanac

The Millennial Influence

In this paper VocaLink, following Ipsos research, explores trends in millennials' current payment behaviour and looks at how millennials see payments operating in the future.

Ipsos Research Highlights - October 2016

Ipsos's Research Highlights for October 2016 includes the public divide between access to the single market and controlling immigration, as well as increasing pessimism over the economy.

Connect:Live

Pre-test prior to launch or measure and optimise your Facebook video advertising during your live campaign

Attitudes to potentially offensive language on TV and radio

A new report by Ipsos for the regulator Ofcom outlines public attitudes to offensive language on TV and radio.

Micro-target or Target Everyone?

Balancing reach with precision in your media strategy

More Than Words

Harnessing the language of images across social media platforms. Whilst reading words is still fundamental for how we communicate, a picture really can tell a thousand words, and this opens up different opportunities for brands to communicate with consumers.

Ipsos Update - September 2016

This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.

The Element of Surprise

GSK Consumer Healthcare's European Shopper Science Lab and its Research Advisory Board partnered with Ipsos and came up with a surprising thought.

Just over half of females 65+ have accessed the internet over the last three months

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

Costs of Early Learning and Childcare (ELC) provision

Ipsos Scotland were commissioned by the Scottish Government to estimate the costs of providing ELC to its partner providers in the private and not-for-profit sectors.