More Than Words
Harnessing the language of images across social media platforms. Whilst reading words is still fundamental for how we communicate, a picture really can tell a thousand words, and this opens up different opportunities for brands to communicate with consumers.
With the rapid rise of visual language, it is becoming increasingly important for both researchers and brands to understand how to unpick and analyse this new vocabulary; deconstructing the discourse, to stay ahead of the curve.
The challenge for brands and media owners is ensuring they deliver the most impactful content and campaigns on the most suitable platform at exactly the right time to engage consumers. Successful campaigns inspire audiences with beautiful imagery and tell culturally relevant stories.
At Ipsos Connect we believe to succeed, brands and media owners should follow these 4 rules:
- Tailor content to fit the platform
- Harness social media platforms in creative visual ways to effectively communicate with consumers
- Tone of voice can differ by platform, but brand values and personality must remain consistent and authentic
- Avoid getting lost in a sea of algorithms by investing in a social media strategy and partnering with Influencers
Want to harness the language of images across social media platforms, please contact Hanna Chalmers.
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