The Ipsos Almanac

Clearing the Fog on Neuroscience addresses some of the misunderstandings around what neuroscience is and what it can and can't do.

The Scottish Government (along with the Robertson Trust and Scottish Prison Service) commissioned Ipsos Scotland, in collaboration with a team of academics led by Professor Gill McIvor, to carry out an evaluation of the Reducing Reoffending Change Fund (RRCF.)

Successfully unearthing text analytics insights does not need to be complicated. Read our five top tips to avoid the pitfalls and obtain actionable insights from unstructured text.

A growing number of respondents want to take surveys using a mobile device (smartphones, tablets and laptop) which means we need to stay ahead of the game in our development of device agnostic survey design.

Great communications bring benefits to the brand in both the long and the short term. They do this by making brands more distinctive and attractive to consumers in the moments that matter. But, how do you know whether your communication is great or average?

This research by Ipsos in partnership with the Social Market Foundation for the Joseph Rowntree Foundation explores people's attitudes and expectations about working longer and saving more for retirement and the barriers that prevent them from doing this.

David Cameron's victory in the 2015 election was the most unexpected in a generation. The authors Sir Robert Worcester, Dr. Roger Mortimore, Paul Baines and Mark Gill, explain how it happened in their new book to be published on the 5 January 2016.

In the December 2015 issue of Ipsos Research Highlights, we reveal the public's views of air strikes in Syria, our latest Perils of Perception study, and how social connections matter more as we age.

In the current media, brand and communications landscape, market research has long been accused of killing creativity. In this thought piece Ipsos Connect's Tara Beard-Knowland looks at the increasing tension between the need for personalisation versus data science.

Ipsos was commissioned by the Cabinet Office to evaluate the spring, summer and autumn programmes of National Citizen Service (NCS) 2014.