Ipsos Views: Clearing the Fog on Neuroscience
Clearing the Fog on Neuroscience addresses some of the misunderstandings around what neuroscience is and what it can and can't do.
Clearing the Fog on Neuroscience addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.
Written by Elissa Moses, CEO of the Ipsos Neuro and Behavioural Science Centre, the paper explores a number of themes, including:
- The benefits of neuroscience
- How decisions are made from a neuroscience perspective
- What marketers need to understand
- The misconceptions surrounding applied neuroscience
The paper is the first in the series of Ipsos Views white papers, produced by the Ipsos Knowledge Centre.
