Ipsos Announces Senior Management Changes

Ipsos, one of Britain's leading market research agencies, has announced changes to its senior management team. The changes build on the strong performance achieved in 2007 and put Ipsos in a prime position to continue to achieve its growth aspirations.

Mike Everett, 41, formerly Managing Director, takes over the reins from Brian Gosschalk as CEO of Ipsos. Mike's career had its early roots in management consultancy and academic research. He joined what was then MORI from Ernst & Young some 12 years ago during which time he has been a key member of the team responsible for completing two successful MBOs of the MORI business. Mike was also responsible for overseeing the merger of the operations of MORI and Ipsos. More recently, as Managing Director, Mike has been responsible for a number of client facing divisions and has been closely involved in a number of key client accounts. Mike comments, "I'm delighted about taking over from Brian as CEO. Ipsos is a fantastic business, with great clients and excellent people and I'm looking forward to leading it in the coming years."

Brian Gosschalk, the company's former CEO, is promoted to CEO of Ipsos Western Europe and joins the Management Board of Ipsos Group, with responsibility for the Global Public Affairs specialism. Brian joined MORI in 1979 and was Managing Director then CEO from 1994-2005, during which period he led the two MBOs of the company. He was appointed CEO of Ipsos in 2005. "I am relishing the prospect of getting to grips with my new role -- and am confident that Ipsos will go from strength to strength under Mike and the strong senior team we now have in place."

Ben Page, Managing Director of Ipsos Public Affairs in the UK, now has an increased global remit and will have responsibility for leading the development of work for government and the public sector worldwide. Ben comments, "Ipsos are already undertaking research on pan-global public sector projects in Singapore, Australia, America, Germany and France and I will be leading on the co-ordination of this major growth area. Increasingly our clients want to benefit from international experience and comparators in policy development and evaluation, which we are now very well placed to provide."

Named one of the "100 most influential people in the public sector" by the Guardian newspaper, Ben Page joined MORI in 1987 and is a frequent writer and speaker on research, communications and performance management in the public sector.