Ipsos appoints Tasneem Ali as Head of Ipsos Synthesio in the UK
Ipsos announces the appointment of Tasneem Ali as Head of Ipsos Synthesio in the UK, the area of the business that offers AI-enabled social media intelligence.
Ipsos is delighted to announce the appointment of Tasneem Ali as Head of Ipsos Synthesio in the UK, the area of the business that offers AI-enabled social media intelligence. Most recently Tasneem has been leading the media owner team for Ipsos iris, the UKOM approved service for measuring online audiences, and brings a wealth of market research experience across industries and countries, covering consumer research, brand health tracking, B2B and digital.
In this role Tasneem will be responsible for bringing the best of Ipsos Synthesio’s AI-enabled consumer intelligence platform alongside the extensive advisory capabilities of the Ipsos teams to its clients, partnering with them to drive growth and help them achieve impact through their research.
Kelly Beaver MBE, Chief Executive of Ipsos in the UK & Ireland, said:
Tasneem has a deep understanding of the challenges our clients face, along with the necessary vision, and commercial thinking. She has a passion for leading high performing teams that partner with our clients so they can make better, faster business decisions utilising best in class AI-powered consumer insights.