Social Listening


Innovation Publication

Ignite Growth with Collective Innovation

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
Election Publication

From Hashtags to Votes: analysing online engagement during #GE2024

What have we learnt from the way the public have engaged with the election online?

Ipsos appoints Tasneem Ali as Head of Ipsos Synthesio in the UK

Ipsos announces the appointment of Tasneem Ali as Head of Ipsos Synthesio in the UK, the area of the business that offers AI-enabled social media intelligence.
Social Media Publication

Asking the right questions: Assessing the value and futures of social media analysis

A report by Ipsos, King’s Centre for Strategic Communications, and the Social Intelligence Lab
Connected Health Publication

Bringing the patient voice to the fore

Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
Social Media Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
Social Listening Publication

From unstructured data to intelligence

Exploring the journey of social media data, from tech platforms to research solutions.
Financial Security Publication

Vulnerable Customers – What happens when the money runs out?

In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.
Social Listening Publication

Communicating Public Health: Conversations about the COVID-19 pandemic - Report 4

This, the fourth report of four for Future Care Capital from Ipsos, looks at some of the discussions about mental and physical health among social media users during the pandemic.