Ipsos extends Channel Performance expertise with ESA Retail

Pricing, retail audit, location planning and mystery shopping specialists ESA Retail rebrand as Ipsos, following acquisition in June 2025.

ESA now operates as Ipsos, giving clients access to a wider range of solutions, greater innovation and global research capabilities that drive smarter, faster decision-making.

The move combines ESA’s expertise in pricing, retail audits, location planning and mystery shopping with Ipsos' Channel Performance solutions and one of the world's largest mystery shopping networks. The teams continue to deliver specialist programs across sectors such as retail, financial services, automotive, and transport, now supported by Ipsos’ scale, innovation, and international reach.

 

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  • Price and Promotion Tracking

    A total view of competitor pricing in the FMCG market, including major supermarkets, discounters, convenience stores, wholesalers and more.

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  • Food2Go Market Tracker

    Your source for UK coffee shop and quick service retail (QSR) pricing and range insights.

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  • Location Planning

    A cost-effective way to measure footfall and make better-informed decisions on new locations and leases.

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  • Mystery Shopping

    A strategic market research solution that helps you measure and enhance customer experience, improve service quality, and spot opportunities for growth.

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  • Retail Auditing

    Understand your share of shelf in supermarkets and convenience stores.

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