Pricing


Pricing Publication

Competitor Price & Promotion Tracking

Providing retailers and brands with a total view of competitor pricing in the FMCG market, including major supermarkets, discounters, convenience stores, wholesalers and more.
Food & Diet Publication

Food2Go Market Tracker

Your source for UK coffee shop and quick service retail (QSR) pricing and range insights.
Music Survey

Oasis fever takes over with Britons preferring Oasis to Taylor Swift

Despite her Eras tour taking Britain by storm in 2024, Britons are more likely to say they prefer Oasis to Taylor Swift according to an Ipsos poll
Methodology Publication

Willingness to Pay: What you need to know when calculating feature willingness to pay

In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
Healthcare Publication

30 Major Future Challenges in Evidence, Pricing & Access and How to Overcome Them

Discover the 30 major Market Access challenges that will need to be overcome if, in a healthcare world that is evolving rapidly, real world outcomes are to meet the theoretical promises. 
Society Survey

What Worries the World – July 2022

Concern about inflation continues to rise and is the top worry for the fourth month in a row.
Issues Index Survey

Issues Index April 2022: Concern about inflation hits its highest level in over 30 years

The April 2022 Ipsos Issues Index shows public concern about inflation and prices continues to rise.
Healthcare Publication

Leveraging Real-World Evidence to Drive Pricing & Access in Healthcare

In this paper we explore how the healthcare industry can prepare for a future where value will be delivered less by individual drugs / interventions in isolation and more by ‘multi-component disease management’.
Innovation Publication

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.