Ipsos Loyalty Council: Sharpening the senses
The Ipsos Loyalty Council, leading the debate on customer experience The Loyalty Council’s aim is to explore the challenges faced by those measuring and managing the customer experience, allowing members to learn from each others’ experiences and Ipsos Loyalty’s expertise, so that together we can lead the debate in the industry. It’s comprised of around 40 customer management experts from across a range of industries from retail, energy and financial services to music, film and football.
Member organisations include:
| Aviva | Gatwick Airport | RBS |
| Capital One | General Mills | Royal Mail |
| Chelsea Football club | IHG | RSA |
| Coventry Building Society | Kcom | Scottish Widows |
| Debenhams | Liverty | Sony Music Entertainment |
| E.ON | LOVEFiLM | Standard Life |
| EDF | Marks & Spencer | Telefonica/O2 |
| easyJet | Monarch Airlines | The Trainline |
| Eurostar | Nationwide | Whitbread |
| Everything Everywhere | Orange | Wickes |
We’ve had one-to-one discussions with each member covering a range of topics including customer centricity, big data, loyalty schemes and social media, culminating in a report which plays back what we heard and offers an honest appraisal of the loyalty landscape. The report was recently launched at an Ipsos Loyalty Council networking event. To download the report, register using the button above.
