Ipsos MediaCT launches new real time content monitor, Media Moments.

Ipsos MediaCT has launched their new real time content monitor, MediaMoments. This new mobile app tool will provide a real time understanding of cross platform media behaviour, allowing content providers to understand how, when and where their content is consumed and how experience of consumption differs according to platform. MediaMoments will help to refine content, distribution and advertising strategies.

Using our app, installed on a smartphone, respondents can tell Ipsos every time they experience a specific type of content. This enables them to respond to questions in the moment rather than relying on recall measures after the event, which can decrease the likelihood of responses being biased or forgotten. It also enables Ipsos to help understanding ‘snacking ‘ behaviour in depth, which can be overlooked using more traditional recall survey methods. Using a set of pre-tested metrics, Ipsos can than provide an understanding of which content and brands are consumed in different situations and how experience differs in different contexts.

Beckie Goodfield, Head of Media, says:

“If you think about all of the times you’ve, for example, looked at a news story in the past week, whether this is in a newspaper, via a social network, on a mobile or on TV, most of us would struggle to remember them all a few days or even a week after the event.  MediaMoments allows us to collect this snacking behaviour in the moment, often providing a more accurate understanding of how we are consuming media nowadays.”