Welcome to Ipsos's UK Podcast - a podcast covering our latest market research and insights into life, business and society in the UK. Subscribe below.
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The latest Ipsos Political Pulse, conducted online between 5-9 June 2026 among 2,247 British adults aged 18+ explores attitudes towards leading UK politicians.
The research, by Ipsos, the Policy Institute at King’s College London, and UK in a Changing Europe, compares attitudes today with those in 2016 and at various points since, as well as revealing public opinion on the future shape of the UK-EU relationship and how different policy pledges on the EU could help or hinder the Labour government’s chances at the next general election.
New polling data from Ipsos shows that a majority of people across Great Britain do not know their own blood type, while widespread misconceptions exist regarding the specific rules and eligibility criteria for blood donation.
