Ipsos Tech Tracker
Media Development

Ipsos Tech Tracker
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OUR SOLUTIONS
From 2012 until 2020, the Tech Tracker provided bi-annual face-to-face monitoring of device ownership and usage in Britain, as well as general attitudes toward technology and technology companies/policies.

After a pause due to the Coronavirus pandemic, we’ve taken the opportunity to re-structure our tool to better capture engagement with a wider range of media, entertainment, and platforms, including (but not limited to) streaming services, gaming, and AI.

This new product will be launching in Autumn 2023. To learn more about opportunities to engage with the Tech Tracker 2.0 (final name to be revealed at a later date!), for example, how to add custom questions or access the data, please contact Tak Ha, Research Director, or Amit Pandya, Associate Research Director.