Females and the younger generation tend to share more selfies on social media
One in five British Adults admit to taking selfies of just themselves, and the same number (20%) take selfies of themselves and others.
Taking selfies is more prevalent among younger people (64% of 15 to 24 year olds) and particularly young women, seven in ten (68%) of whom take pictures of themselves. People in the highest social grades (ABC1) are also more likely to engage in the pose and pout than average, with 25% saying they’ve taken a picture of themselves and someone else.
At Ipsos Connect, we have been tracking Media, Content and Technology trends since 2006, providing robust and in-depth insight into tech ownership, internet access, content consumption and the connected home. Each quarter we share our findings with our clients and are delighted to invite you to view or download our report and interactive brochure.
Our most recent wave of fieldwork was conducted, using our face-to-face omnibus. We talked to a representative sample of circa 1,000 consumers from across Great Britain, including: (Circa)
- 100 tablet owners
- 450 smartphone owners
- 400 social networkers
- 400 gamers, including 250 Wii owners; 100 PS3 owners and 150 Xbox 360 owners
