Ipsos Connect Tech Tracker Q4 2015

In the latest quarterly update of the Ipsos Tech Tracker smartphone ownership remains stable at 71% yet Apple iOS penetration has increased and so regained its lead over Android. With Apple’s new product announcement due at the start of September this will be a measure to watch next time.

Our homes are more connected than ever with a quarter of GB households now having a connected TV – this is a TV with internet built in. The way we consume content continues to change over time with unofficial movie downloads having almost doubled over the past year (6%-11%)

At Ipsos Connect, we have been tracking Media, Content and Technology trends since 2006, providing robust and in-depth insight into tech ownership, internet access, content consumption and the connected home. Each quarter we share our findings with our clients and are delighted to invite you to view or download our report and interactive brochure.

Our most recent wave of fieldwork was conducted, using our face-to-face omnibus. We talked to a representative sample of circa 1,000 consumers from across Great Britain, including: (Circa)

• 100 tablet owners
• 450 smartphone owners
• 400 social networkers
• 400 gamers, including 250 Wii owners; 100 PS3 owners and 150 Xbox 360 owners