Ipsos voted a Business Superbrand

Ipsos is proud to announce that it has been officially named as a Business Superbrand in the influential annual survey that identifies the UK’s strongest business-to-business brands. Independently co-ordinated by The Centre for Brand Analysis, the annual Business Superbrands survey considers thousands of brands that are judged by both an Expert Council and over 1,900 individual business professionals from across the UK. The brands are assessed on three key criteria: quality, reliability and distinction. Ipsos has been recognised among such illustrious brands as Apple, British Airways, Microsoft and Royal Mail.

Chairman of the Superbrands Expert Council, Stephen Cheliotis, said:

“It is a huge achievement that Ipsos has beaten tough competition to take its place in the prestigious 2013 Business Superbrands listing – the definitive annual survey of the UK’s strongest business brands.”

Chief Executive of Ipsos, Ben Page, said:

“We are delighted to have been recognised as the top market research brand in the UK, and the only research agency to feature in the top 100.”

The Business Superbrands survey has been compiled annually since 2001 and is the benchmark B2B brand barometer. Concurrent with this survey, Superbrands UK also published the 2013 Consumer Superbrands listing topped by Swiss watchmaker Rolex.