Keen To Be Green But ... Toplines
Survey of British attitudes to climate change and environmentally friendly behaviour
| Press release |
- Poll conducted by MORI on behalf of The Reader's Digest
- MORI interviewed 2,089 British adults aged 16+
- Interviews were conducted in-home, face-to-face
- Fieldwork was between 5-10 April
- Results are based on all respondents
- Data are weighted to the known population profile
- The two sub-samples (1,012 and 1,077) have also been weighted to the same known population profile
- An '*' indicates a finding of less than 0.5%, but greater than zero
- Where percentages do not add up to exactly 100% this may be due to computer rounding, the exclusion of "don't knows" or to multiple answers
To what extent do you agree or disagree with the following statements ...
Q1 Too much fuss is made about global warming these days
| Strongly agree |  5% |
| Tend to agree |  17% |
| Neither/nor |  7% |
| Tend to disagree |  30% |
| Strongly disagree |  39% |
| Don't know |  2% |
| Agree | 22% |
| Disagree | 69% |
| Net agree | -47% |
Base: 1,012 British adults aged 16+
Q2 There isn't much that ordinary people can do about global warmings
| Strongly agree | 7% |
| Tend to agree | 25% |
| Neither/nor | 6% |
| Tend to disagree | 34% |
| Strongly disagree | 26% |
| Don't know | 2% |
| Agree | 32% |
| Disagree | 60% |
| Net agree | -28% |
Base: 1,012 British adults aged 16+
Q3 Global warming is all a load of hot air
| Strongly agree | 5% |
| Tend to agree | 12% |
| Neither/nor | 8% |
| Tend to disagree | 28% |
| Strongly disagree | 44% |
| Don't know | 3% |
| Agree | 17% |
| Disagree | 72% |
| Net agree | -55% |
Base: 1,077 British adults aged 16+
Q4 Pollution and environmental damage are things that affect me in my everyday life
| Strongly agree | 32% |
| Tend to agree | 37% |
| Neither/nor | 9% |
| Tend to disagree | 16% |
| Strongly disagree | 4% |
| Don't know | 2% |
| Agree | 69% |
| Disagree | 20% |
| Net agree | +49% |
Base: 1,077 British adults aged 16+
Q5 Taking your answer from this card, which one or two, if any, of the following would encourage you to be more environmentally-friendly, that is to do things which are good for the environment?
| If there were clear financial benefits such as cheaper 'green' products | 36% |
| If there were better/more convenient recycling facilities in my local area | 42% |
| If I thought there were health benefits to me/my family | 44% |
| If there were warnings that the planet faced serious environmental problems | 24% |
| If I felt more strongly that it was my responsibility to do something about the environment | 13% |
| Other | 1% |
| None of these - I am not interested in these issues | 2% |
| None of these - unspecific | 2% |
| Don't know/No opinion | 3% |
Base: 2,089 British adults aged 16+
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