Climate change

Ipsos were commissioned by the Department for Environment, Food & Rural Affairs to conduct a large scale consultation with stakeholders from across the country from January to April 2025.

The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).

New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.

70% of UK adults surveyed aged 16-75 would be likely to stop buying a product they regularly use if they learnt it contains chemicals that have a negative impact on wildlife.

There is clear evidence that the public expect the Government to act and to do more to mitigate climate change – this applies to adaptation as much as it does to transitioning to net zero.

Almost nine in ten (88%) Britons are concerned about the current cost of energy. Nearly eight in ten (77%) are concerned about how dependent the UK is on energy imports from other countries.

Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.

While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.

Earth4All and the Global Commons Alliance have released their second report on global attitudes towards nature and planetary stewardship, based on research conducted between March and April 2024 by Ipsos.