The latest Ipsos UK Political Pulse survey, taken February 1st and 2nd, shows both Labour leader Keir Starmer and Conservative Chancellor Rishi Sunak leading Boris Johnson across a host of leadership attributes. However, there is little difference in how Starmer and Sunak score when compared to each other.
We asked the public whether a host of personality traits applied or did not apply to Boris Johnson, Keir Starmer and Rishi Sunak.
When comparing Boris Johnson to Keir Starmer:
- Starmer leads Johnson on paying attention to detail (+27), being honest (+26), being in touch with ordinary people (+16), putting the country first (+15), understanding the problems facing Britain (+14), being a PM people are / would be proud of (+11) and being a capable leader (+10).
- Johnson leads Starmer by 24 points on having a lot of personality .
When comparing Boris Johnson to Rishi Sunak:
- Sunak leads Johnson by 5 points or more on paying attention to detail (+32), being honest (+21), putting the country first (+12), understanding the problems facing Britain (+8), good in a crisis (+8), being a PM people are / would be proud of (+8) and being a capable leader (+5).
- Johnson leads Sunak by 21 points on having a lot of personality.
When comparing Rishi Sunak to Keir Starmer the picture is much closer:
- Starmer leads Sunak by 5 points or more on being in touch with ordinary people (+12), understanding the problems facing Britain (+6), being a capable leader (+5) and being honest (+5).
- Sunak leads Starmer on being good in a crisis (+12) and paying attention to detail (+5).
Elsewhere in the poll:
- 33% of Britons think a Labour government led by Keir Starmer would do a better job at running the country than Boris Johnson’s Conservatives (+7 points from last June), 28% say it would do worse (- 8 points). 27% say it would make no difference (no change) and 12% say don’t know (+1).
- 28% say a Conservative Government led by Rishi Sunak would do a better job running the country than a government led by Johnson. 11% say worse. 46% say it would make no difference. 15% don’t know.
- 44% of 2019 Conservative voters say it would make no difference but 34% say a Sunak government would do a better job and 9% say worse. 13% don’t know.
- Overall, little change is observed in favourability scores towards the party’s and their leaders since January aside from Labour. 37% are now favourable towards the Labour Party (the highest score Labour have achieved in our Political Pulse series which began just before the 2019 General Election). 39% are unfavourable towards the party.
- By way of contrast, just 25% are favourable towards the Conservatives (-1 point from January) and 50% are unfavourable (-2 points).
Keiran Pedley, Director of Politics at Ipsos in the UK, says:
There are not many crumbs of comfort for Boris Johnson in this poll. Both Keir Starmer and Rishi Sunak lead the Prime Minister on a host of personality traits with honesty, attention to detail and putting the country first standing out in both match-ups. Interestingly, when we compare Sunak to Starmer we see a closer Conservative vs Labour picture, with Starmer more in touch than Sunak but Sunak seen as better in a crisis.
Ipsos interviewed a representative sample of 1,143 Britons aged 18+. Interviews were conducted online from 1-2 February 2022. Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.