Labour may be losing support from traditional supporters
Ipsos's survey for UNISON, shows that almost half (47%) of those who have ‘always' or ‘more often than not' voted Labour now say that they are less likely to vote Labour than they were at the 2005 General Election.
Half of British adults age 18 and over (51%) are less likely to vote Labour now than in 2005 because of the government's performance since Gordon Brown became Prime Minister. For two out of five (42%) the government's performance has made no difference. Only one in twenty (4%) are now more likely to vote Labour than in 2005.
When asked about which party has the best policies on a range of issues, Labour is seen by the public as best on public sector workers' pay (leading the Conservatives by 11 points), affordable housing for key workers (17 points), keeping Britain safe from terrorism (by 4 points), healthcare (by 5 points), and care of the elderly (6 points). The Conservatives are seen as having the best policies on getting good value for public money (they lead over Labour by 12 points), protecting the privacy of individual citizens (19 points), protecting the rights of individual citizens (11 points) and managing the economy (9 points).
Voters who are now less likely to vote Labour than in 2005 favour the Conservatives over Labour by wide margins in several key areas: managing the economy (by 30 points), getting good value for public money (by 30 points), protecting the rights of individual citizens (by 27 points) and protecting the privacy of individual citizens (by 34 points).
The topline results are available here
The full tables are available here
Technical Note
The survey was conducted between 13 and 15 June 2008, and consists of 1,012 telephone interviews with British adults age 18 and over. Data are weighted to the profile of the population.
