Lifting the mood: The Olympic Legacy

A year on from the London Olympics and seven in ten (70%) Britons say the Games have had a positive effect on the mood of the British public even now according to a new Ipsos poll

A year on from the London Olympics and the verdict from the British public is a positive one, according to a new Ipsos poll.

The vast majority, 84%, say the Olympics had a positive effect on the mood of the British public, and 70% say it is having a positive effect now.

While the cost of hosting the Olympics has been subject to a great deal of scrutiny, six in ten British adults (61%) think it represents good value for money while half that (31%) say it is not.

This is felt equally across age, gender and social grade but there are differences by party support. While Conservative and Liberal Democrat supporters are the most likely to say the cost of hosting the Olympics represents good value for money (76% each), only 54% of Labour and 45% of UKIP supporters think so.

Not only do the British public think the Olympics was good for the mood of the nation but they are also upbeat about the impact the Games have had on sport, the economy and Britain’s international reputation. 

  • 84% of Britons say the 2012 Olympics have had a positive effect on Britain’s chances of future sporting success.

  • 83% say it has had a positive effect on encouraging more people to play sport in Britain. Younger people are most likely to say this is the case (94% of 18-24 year olds, 79% of those aged 65+).
  • Eight in ten (78%) Britons believe the Games had a positive impact on the way Britain is viewed by the rest of the world, with just 5% saying it had a negative effect.

  • Six in ten (59%) believe the London Olympics had a positive effect on the British economy while 13% say it was negative. 

Head of Political Research at Ipsos, Gideon Skinner, said:

The Olympics feel good factor has proved a marathon, not a sprint. Not only has it lasted, it is also higher than people were expecting before the Games started —a tribute to how the event was received.

Notes to Editors:

Ipsos interviewed a representative sample of 1,000 adults aged 18+ across Great Britain. Interviews were conducted by telephone 13th – 15th July 2013.  Data are weighted to match the profile of the population.

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