Loughborough - Labour's barometer

• MORI On-Line surveys interviewed a representative quota sample of 602 adults aged 18+ by telephone in the Parliamentary constituency of Loughborough
• Interviews conducted 19-21 March 1997
• Data weighted to match the constituency population
• Research study conducted for The Mail on Sunday

Q1 How do you intend to vote at the General Election on May 1? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: 602

Conservative	33%
Labour	57%
Liberal Democrats	7%
Scottish/Welsh Nationalist	3%
Referendum Party	1%
Other	2%
Would not vote	3%
Undecided	20%
Refused	5%

An asterisk (*) denotes a figure between zero and 0.5%.

Q3 Can you tell me how likely you are to get along to vote at the General Election?

	%
Certain to vote	66
Very likely to vote	15
Quite likely to vote	9
Not very likely to vote	4
Certain not to vote	6
Don't know	*

Q4 Have you definitely decided to vote for the .... PARTY NAMED AT Q1/2, or is there a chance that you may change your mind before you vote? (Base: 430)

	%	%	%	%
	All	Con	Lab	Lib Dem
Definitely decided	65	62	73	24
May change mind	35	38	27	76

Q5 If you do change your mind about voting for the .... PARTY NAMED AT Q1/2, which party would you vote for instead? (Base: 141)

	All	Con	Lab	Lib Dem
	%	%	%	%
Conservative	21	-	37	17
Labour	23	38	-	54
Liberal Democrats (Lib Dem)	25	18	40	-
Green Party	1	2	1	0
Referendum Party	3	3	3	0
Other	1	2	0	0
None of these	3	7	0	0
Don't know	24	30	18	30

Q6 I would now like you to think about the record of the Conservative government over the last five years. On balance, would you say that it has done a good job or a bad job on each of the following...?

	Good job	Bad job
	%	%
Economy	45	29
Schools	20	55
Unemployment	36	41
Poverty	18	57
Health service	15	70
Crime	26	45
Europe	32	42

Q7 Now, thinking about John Major, the Prime Minister, and Tony Blair, the leader of the Labour Party, which of the two do you think would be best at....

	Major	Blair	Neither	Both	Don't know
	%	%	%	%	%
Understanding Britain's problems	27	43	13	10	7
Representing Britain in Europe	30	39	13	5	13
Handling Britain's economy	38	32	11	5	14

Q8 Do you happen to know the name of the Conservative candidate for this constituency?(who is it?)

	%
Kenneth Andrew *	2
Stephen Dorrell	32
Other	4
No, don't know	62

(* correct)

Q9 Do you happen to know the name of the Labour candidate for this constituency?

	%
Andrew Reed	14
Other	5
No, don't know	82

Q10 Do you happen to know the name of the Liberal Democrat candidate for this constituency?

	%
Diana Brass	*
Other	1
No, don't know	99

During the past few weeks, have you....

 

Q11 Had any political leaflets put through your letterbox? Which party was that?

	%
Conservative	11
Labour	32
Liberal Democrats (Lib Dem)	4
Referendum Party	6
Other	1
Yes, but can't remember	4
None	52

Q12 Had a representative of a political party call at your door? Which party was that?

	%
Conservative	2
Labour	5
Liberal Democrats (Lib Dem)	0
Referendum Party	0
Other	0
Yes, but can't remember	*
None	93

Q13 Been telephoned by a representative of a political party? Which party was that?

	%
Conservative	1
Labour	7
Liberal Democrats (Lib Dem)	*
Referendum Party	0
Other	0
Yes, but can't remember	1
None	91

Q14 Received a letter signed by a party leader individually addressed to you? Which party was that?

	%
Conservative	16
Labour	17
Liberal Democrats (Lib Dem)	*
Referendum Party	0
Other	0
Yes, but can't remember	2
None	66

Technical details

MORI interviewed a representative quota sample of 602 adults (aged 18+) across the Loughborough constituency on 19-21 March 1996. Interviews were conducted by telephone and the results have been weighted to the profile of all adults in the constituency. The area covered and the profile population was for the new constituency boundaries in which the 1997 General Election will be fought. All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding. An asterisk (*) denotes a figure below 0.5%, but not zero.