Marmite - Love it or hate it?
It's the age old question. Marmite - love it or hate it? We polled the British public to give their opinion. What's their verdict on Marmite?
We surveyed the British public earlier in 2022 on our digital FastFacts survey platform and found that 47% love or like Marmite, whereas 34% dislike or hate it, the remainder (19%) indifferent, never tried it or don’t know.
What was perhaps most surprising was the great North South Divide. Marmite is most popular in Greater London and the South with 6 in 10 claiming to love/like it. Its popularity declines moving Northwards with only 1 in 3 love or like it in Scotland and the North. Here’s what the British public answered.
Technical note
The research was carried out by Ipsos.
Ipsos interviewed a representative quota sample of 1,000 adults aged 18-75 in the Great Britain using its online FastFacts survey platform from 25th to 26th August 2022.
The sample obtained is representative of the population with quotas on:
- Age
- Gender
- Region
- Working Status
The data has been weighted to the known offline population proportions for age crossed by gender, working status and social grade, and for government office region and education, to reflect the adult population of Great Britain.
- For more information about FastFacts please contact the team.
