How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign
Keith Glasspoole, of Ipsos ASI looks at John Lewis’ 150th anniversary campaign, highlighting our research showing that while the ad sets it up, its the brand experience that carries it home.
Simon Atkinson and designer Tom Warren illustrate how the largest ever global research study on the best city to do business in, live in and visit was put together.
Ipsos has a tradition of polling the British public on how they feel about the Monarchy. With the arrival of the Royal baby, once again we have provided a snap shot of public opinion on the Royal Family and the future of its heir in 2013.