The BCTGA (British Christmas Tree Growers Association) commissioned a survey conducted by Ipsos to find out how many households bought a real Christmas tree and the reasons why in 2021. The survey found that more than 8 million* real Christmas trees were sold and the main reason for getting a real Christmas tree was the smell and tradition. Those who had more than one Christmas tree were most likely to buy them from a grower’s farm.
Ipsos interviewed a representative quota sample of 3,491 adults aged 16+ in the UK. Interviews took place online on 14-16 January, 28-30 January and 12-14 March, 2022. Data has been weighted to the known offline population proportions.
*This figure was extrapolated using source: Office for National Statistics - Labour Force Survey (LFS)