More than 8 million real Christmas trees were sold in 2021

Ipsos survey of UK households purchasing Christmas trees for the British Christmas Tree Growers Association (BCGTA).

The author(s)
  • Tersia Van Der Walt Observer
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The BCTGA (British Christmas Tree Growers Association) commissioned a survey conducted by Ipsos to find out how many households bought a real Christmas tree and the reasons why in 2021. The survey found that more than 8 million* real Christmas trees were sold and the main reason for getting a real Christmas tree was the smell and tradition. Those who had more than one Christmas tree were most likely to buy them from a grower’s farm.

Technical note:

Ipsos interviewed a representative quota sample of 3,491 adults aged 16+ in the UK. Interviews took place online on 14-16 January, 28-30 January and 12-14 March, 2022. Data has been weighted to the known offline population proportions. 

*This figure was extrapolated using source: Office for National Statistics - Labour Force Survey (LFS)

 

The author(s)
  • Tersia Van Der Walt Observer

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