MORI Political Monitor August - Topline Results

Q1 How would you vote if there were a General Election tomorrow? IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most inclined to support?

  • MORI interviewed a representative quota sample of 1,923 adults aged 18+ at 200 sampling points across Great Britain.
  • Fieldwork was conducted face-to-face on 12 - 16 August 2004.
  • Data weighted to the national population profile
  • An '*' indicates a finding of less than 0.5%, but greater than zero
  • Where percentages do not add up to exactly 100% this may be due to computer rounding, the exclusion of "don't knows" or to multiple answers

Q1 How would you vote if there were a General Election tomorrow?IF UNDECIDED OR REFUSED AT Q1Q2 Which party are you most inclined to support?

Base: All absolutely certain to vote (1,024)

  %
Conservative 32
Labour 36
Liberal Democrats (Lib Dem) 21
Scottish/Welsh Nationalist 2
Green Party 2
UK Independence Party 4
Other 3
 
Lab lead (+%) +4
 
Would not vote 1
Undecided 5
Refused 3

Q3-6 Are you satisfied or dissatisfied with the way the Government / Mr Blair / Mr Howard / Mr Kennedy are doing their job?

Base: 1,008 British adults 18+

  Satisfied Dissatisfied Don't know Index
  % % % %
Government 28 61 10 -33
Blair 29 61 9 -32
Howard 26 41 34 -15
Kennedy 39 30 31 +9

Q7 What would you say is the most important issue facing Britain today?Q8 What do you see as other important issues facing Britain today?

Base: 1,008 British adults 18+

  Q7 Q7/8
  % %
Defence/foreign affairs/international terrorism 24 38
National Health Service/Hospitals 9 34
Race relations/immigration/immigrants 17 30
Crime/law & order/violence/vandalism 12 28
Education/schools 4 23
Economy/economic situation 3 10
Common Market/EU/Europe/Single European Currency 4 9
Taxation 2 8
Pensions/social security 1 8
Unemployment/factory closure/lack of industry 2 7
Drug abuse 2 6
Housing 1 6
Transport/public transport 1 6
Morality/individual behaviour 2 4
Inflation/prices 1 4
Local government/council tax 1 4
Pollution/environment 1 4
Poverty/inequality 1 3
Petrol prices/fuel * 3
Nuclear weapons/nuclear war/disarmament 1 2
Public services in general * 2
Privatisation * 1
GM/GM (Genetically Modified) foods 0 1
Low pay/minimum wage/fair wages 0 1
Countryside/rural life * *
Northern Ireland * *
Pound/exchange rate/value of pound * *
Scottish/Welsh Assembly/Devolution Constitutional reform * *
Trade unions/strikes * *
AIDS 0 *
Animal welfare 0 *
Beef/BSE/Mad Cow Disease 0 *
Foot and mouth outbreak/farming crisis 0 0
 
Other 4 14
Don't know 6 5

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?

Base: 1,008 British adults 18+

  %
Improve 13
Stay the same 43
Get worse 40
Don't know 5
MORI Economic Optimism Index [EOI] -27

Q10 And how likely would you be to vote in an immediate General Election, on a scale of 1 to 10, where 10 means you would be absolutely certain to vote, and 1 means that you would be absolutely certain not to vote?

Base: 1,923 British adults 18+

  %
10 -- absolutely certain to vote 51
9 6
8 7
7 5
6 2
5 8
4 2
3 2
2 2
1 -- absolutely certain not to vote 11
Don't know 2
Refused *

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