MORI Political Monitor July - Topline Results

Q1 How would you vote if there were a General Election tomorrow? IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most inclined to support?
  • MORI interviewed a representative quota sample of 1,988 adults aged 18+ at 202 sampling points across Great Britain.
  • Fieldwork was conducted face-to-face on 22 - 27 July 2004.
  • Data weighted to the national population profile
  • An '*' indicates a finding of less than 0.5%, but greater than zero
  • Where percentages do not add up to exactly 100% this may be due to computer rounding, the exclusion of "don't knows" or to multiple answers

Q1 How would you vote if there were a General Election tomorrow?IF UNDECIDED OR REFUSED AT Q1Q2 Which party are you most inclined to support?

Base: All absolutely certain to vote (1,081)

  %
Conservative 31
Labour 32
Liberal Democrats (Lib Dem) 24
Scottish/Welsh Nationalist 3
Green Party 3
UK Independence Party 5
Other 2
 
Lab lead (+%) 1
 
Would not vote 1
Undecided 7
Refused 1

Q3-6 Are you satisfied or dissatisfied with the way the Government / Mr Blair / Mr Howard / Mr Kennedy are doing their job?

Base: 1,019 British adults 18+

  Satisfied Dissatisfied Don't know Index
  % % % %
Government 27 64 9 -37
Blair 30 63 7 -33
Howard 26 42 32 -16
Kennedy 44 26 30 +18

Q7 What would you say is the most important issue facing Britain today?Q8 What do you see as other important issues facing Britain today?

Base: 1,019 British adults 18+

  Q7 Q7/8
  % %
National Health Service/Hospitals 12 40
Defence/foreign affairs/international terrorism 18 34
Race relations/immigration/immigrants 19 31
Crime/law & order/violence/vandalism 11 28
Education/schools 6 27
Pensions/social security 2 12
Common Market/EU/Europe/Single European Currency 6 11
Economy/economic situation 3 10
Taxation 1 9
Transport/public transport 1 8
Unemployment/factory closure/lack of industry 2 7
Housing 1 7
Poverty/inequality 1 5
Public services in general 1 5
Drug abuse 1 4
Morality/individual behaviour 1 4
Local government/council tax 1 3
Nuclear weapons/nuclear war/disarmament 1 2
Pollution/environment 1 2
Inflation/prices * 2
Petrol prices/fuel * 2
Low pay/minimum wage/fair wages 0 2
Countryside/rural life * 1
Pound/exchange rate/value of pound * 1
Privatisation * 1
GM/GM (Genetically Modified) foods 0 1
AIDS * *
Beef/BSE/Mad Cow Disease * *
Scottish/Welsh Assembly/Devolution Constitutional reform * *
Animal welfare 0 *
Foot and mouth outbreak/farming crisis 0 *
Trade unions/strikes 0 *
Northern Ireland 0 0
 
Other 5 13
Don't know 5 4

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?

Base: 1,019 British adults 18+

  %
Improve 17
Stay the same 44
Get worse 33
Don't know 6
MORI Economic Optimism Index [EOI] -16

Q10 And how likely would you be to vote in an immediate General Election, on a scale of 1 to 10, where 10 means you would be absolutely certain to vote, and 1 means that you would be absolutely certain not to vote?

Base: 1,988 British adults 18+

  %
10 - absolutely certain to vote 52
9 6
8 7
7 4
6 3
5 7
4 2
3 3
2 2
1 - absolutely certain not to vote 11
Don't know 2
Refused *

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