MORI Political Monitor - Topline Results

MORI interviewed a representative quota sample of 1,863 adults aged 18+ at 192 sampling points across Great Britain. Fieldwork was conducted face-to-face on 27 May-1 June 2004. Data are weighted to match the profile of the population.

MORI interviewed a representative quota sample of 1,863 adults aged 18+ at 192 sampling points across Great Britain. Fieldwork was conducted face-to-face on 27 May-1 June 2004. Data are weighted to match the profile of the population.

Q1 How would you vote if there were a General Election tomorrow?IF UNDECIDED OR REFUSED AT Q1Q2 Which party are you most inclined to support?

Base: 1,863 British adults 18+

  %
Conservative 30
Labour 37
Liberal Democrats (Lib Dem) 20
Scottish/Welsh Nationalist 3
Green Party 3
UK Independence Party 3
Other 3
 
Lab lead (177%) +7
 
Would not vote 12
Undecided 12
Refused 2

Q1 How would you vote if there were a General Election tomorrow?IF UNDECIDED OR REFUSED AT Q1Q2 Which party are you most inclined to support?

Base: All absolutely certain to vote (1,068)

  %
Conservative 34
Labour 35
Liberal Democrats (Lib Dem) 18
Scottish/Welsh Nationalist 3
Green Party 3
UK Independence Party 4
Other 4
 
Lab lead (177%) +1
 
Would not vote 1
Undecided 9
Refused 3
The headline figures are based on all respondents absolutely certain to vote.

Q3-6 Are you satisfied or dissatisfied with the way the Government / Mr Blair / Mr Howard / Mr Kennedy are doing their job?

Base: 973 British adults 18+

  Satisfied Dissatisfied Don't know Index
  % % % %
Government 26 62 11 -36
Blair 29 61 10 -32
Howard 30 31 39 -1
Kennedy 38 24 38 +14

Q7 What would you say is the most important issue facing Britain today?Q8 What do you see as other important issues facing Britain today?

Base: 973 British adults 18+

  Q7 Q7/8
  % %
Defence/foreign affairs/international terrorism 30 47
National Health Service/Hospitals 10 34
Race relations/immigration/immigrants 16 30
Education/schools 4 25
Crime/law & order/violence/vandalism 6 21
Common Market/EU/Europe/Single European Currency 7 17
Economy/economic situation 4 9
Pensions/social security 1 9
Taxation 2 8
Housing 1 8
Unemployment/factory closure/lack of industry 2 7
Transport/public transport * 7
Drug abuse 1 6
Poverty/inequality 1 5
Morality/individual behaviour 1 4
Pollution/environment 1 4
Nuclear weapons/nuclear war/disarmament 1 3
Public services in general 1 3
Inflation/prices * 3
Local government/council tax * 3
Petrol prices/fuel * 3
Low pay/minimum wage/fair wages * 2
Countryside/rural life * 1
GM/GM (Genetically Modified) foods * 1
Northern Ireland * *
Pound/exchange rate/value of pound * *
AIDS 0 *
Animal welfare 0 *
Beef/BSE/Mad Cow Disease 0 *
Foot and mouth outbreak/farming crisis 0 *
Privatisation 0 *
Scottish/Welsh Assembly/Devolution Constitutional reform 0 *
Trade unions/strikes 0 *
 
Other 5 13
Don't know 5 4

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?

Base: 973 British adults 18+

  %
Improve 14
Stay the same 41
Get worse 39
Don't know 6
 
MORI Economic Optimism Index [EOI] -25

Q10 And how likely would you be to vote in an immediate General Election, on a scale of 1 to 10, where 10 means you would be absolutely certain to vote, and 1 means that you would be absolutely certain not to vote?

Base: 1,863 British adults 18+

  %
10 - absolutely certain to vote 57
9 5
8 7
7 5
6 3
5 6
4 1
3 2
2 2
1 - absolutely certain not to vote 9
Don't know 2
Refused *

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