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New Ipsos research offers insight into the dynamic opinions of Yorkshire Red Wall voters

A summary report of qualitative findings for UK in a Changing Europe from interviews with "Red Wall" voters in Yorkshire.

Ipsos was commissioned by UK in a Changing Europe to carry out qualitative research investigating the changing political landscape in the Red Wall constituencies of Yorkshire following the 2019 general election, and the role Brexit played in the outcome.

The research, which explores participants’ perceptions on a range of issues including identity, the Covid-19 pandemic, Brexit, levelling-up and the current state of the political parties, demonstrates citizens in the Red Wall areas of Yorkshire possess dynamic and multifaceted political opinions – not necessarily bound to any one party. These voters are, it seems, “up for grabs” to any party which can offer the right mix of a credible economic vision and pride in the place in which they live.

A summary of the findings can be found below while the full report is available on the UK in a Changing Europe website.

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