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Society

Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know

Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
7 August 2025
Society

A year on from Southport and subsequent riots, 8 in 10 continue to say Britain is divided

81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.
3 August 2025
New Services

Ipsos surveys for the BBC on Taste and Standards

Ipsos has carried out two surveys for the BBC on the issues of morality, values and standards of behaviour in broadcast media.
24 June 2009
New Services

More expecting economy to improve than at any point since 1997

Ipsos's June Political Monitor has been published showing record dissatisfaction for the Labour government - but more expecting economy to improve than at any point since 1997
23 June 2009
Society

Ipsos Political Monitor June 2009

Record dissatisfaction with the government, yet more expecting economy to improve than at any point since 1997
23 June 2009
Society

Public Opinion: Why it is important and how to measure it.

Sir Robert Worcester on the art of measuring public opinion.
19 June 2009
Society

Only One in Five Say They Trust Journalists to Tell The Truth

Ipsos's veracity index finds that trust in journalists has remained low for the last 25 years.
19 June 2009
Society

Ipsos poll for UNISON

The headline voting intention figures from this poll, conducted among 1,252 British adults age 18 and over, show the Conservatives on 39%, Labour on 25% and the Liberal Democrats on 19% among those absolutely certain to vote in a General Election.
16 June 2009
New Services

Mike Everett appointed Global HR Director

Mike Everett, formally CEO of Ipsos in the UK, is to become Global HR Director for the Ipsos Group.
5 June 2009
Society

Three in four believe Britain's governance needs improving

MORI Founder Sir Robert Worcester looks back to the Major Government and even to the 1970s to contrast how the public felt then about Parliament and contrasts then with now. MPs are all talking about regaining trust. MPs weren't trusted then, and it is even worse now.
3 June 2009