Long term headline voting intention polls and trends from Ipsos.
New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.
A recent MORI survey shows that Dawn French is the most popular choice as someone to picnic with.
A survey of the attitudes to fur in the UK, commissioned by Marie Claire and the RSPCA has revealed that 87% of adults would never wear real fur. Of these, 73% thought it wrong or disapproved, 12% said it is too expensive, 8% cited it unfashionable and 6% thought other people would disapprove.
A MORI poll, commissioned by the Plain English Campaign on the language used in pension information, has revealed that over four in ten of those contributing (or preparing to contribute) to a pension scheme thought the language used was confusing.
Research for WFD reveals that for today's 16-35 year old professional, balancing the demands of a career and home life is an increasing concern, 92% saying that it is very or fairly important.
Profile of voters and how they voted in the 1997 election by age, gender, social class, housing tenure, region, newspaper readership, ethnicity, trade union membership, etc
Survey during the 1997 British general election
Q ... To what extent do you support or oppose: "Hold a referendum on changing the system we use to elect MPs"
Performance of the polls in the 1997 election: Association Of Professional Opinion Polling Organisations press release
