Long term headline voting intention polls and trends from Ipsos.
New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.
Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
81% of Britons say society is divided, rising to 91% of those aged 55-75 and 90% of Reform UK voters.
Little public support for doctors strikes
The Marmalade Trust - Ipsos survey found that 61% of UK adults who have ever personally experienced feelings of loneliness have never told anyone they are feel lonely.
The most likely reason cited by all those who have delayed or decided against having future children is the costs of raising children (39%), followed by the cost of living generally (36%)
While Labour leads as the party seen as most likely to achieve its missions to improve the NHS and break down barriers to opportunity, Reform UK leads on “taking back our streets”, and the Greens on clean energy.
Almost two-thirds (64%) say that the country is going in the wrong direction.
New polling from Ipsos in the UK, in partnership with JOE Media, suggests one in three (36%) 16-34 year olds in Britain feel lonely at least once a week, despite three quarters (75%) saying they have ‘many’ friends.