Marketing Anchors: The case for capability in an era of transformation

Following this event, Marketing Anchors is now live. Download the report today.

View the Marketing Anchors report here

"The most important marketing story of 2026", Mark Ritson, Founder, MiniMBA

Join Ipsos and Mark Ritson on the 19 March for a first look at our new report ‘Marketing Anchors’, exploring the relationship between marketing fundamentals and decision making in times of transformation. We are hosting an exclusive breakfast event, revealing fresh evidence from our interviews with 1,500 marketers on how to boost marketing effectiveness. We will share insights on:

• Building a high performing marketing team in 2026
• How capability inspires confident decision making
• How to arm yourself and your business to face transformation

With expert analysis from Mark Ritson, we will go beyond describing the current state of marketing, to informing marketers on how to build influence, boost confidence and make effective decisions.