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How Deutsche Bahn turned its reputation on its head
Reputation
Investors
Consumer Behaviour
+2
Loyalty
Budget
How Deutsche Bahn turned its reputation on its head
Companies spend millions on trying to stand out from the crowd and build trust - but Ipsos's Milorad Ajder says the power of the individual is what really makes the difference.
09.08.13
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The author(s)
Milorad Ajder
Ipsos Corporate Reputation
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