Number of Britons who think government not doing enough on cost of living falls

The latest Ipsos polling also shows Labour is still more trusted on the cost of living.

The author(s)

  • Keiran Pedley Public Affairs
  • Cameron Garrett Public Affairs
  • Gideon Skinner Public Affairs
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  • 49% think government not doing enough – down from 76% in early May
  • Labour still more trusted than Conservatives on cost of living – but significant numbers lack confidence in either party

New research by Ipsos shows a fall in the number of Britons saying the government is not doing enough to tackle the cost-of-living crisis but Labour still more trusted on the issue than the Conservatives.

Half of Britons want more support from their government, with 49% saying they are not helping people enough through the cost-of-living crisis. 13% say they are giving too much support while a quarter (25%) say they are providing about the right amount of help.

However, following recent measures announced by Chancellor Rishi Sunak to tackle the issue, the proportion of Britons that think not enough is being done has fallen from 76% in early May to 49% now – a decrease of 27 points.

Around half say the UK Government are not providing enough support to deal with the cost of living, although this is down from 76% earlier this month - Ipsos

The public are split on whether Sunak himself is doing a good job as Chancellor, 31% think he is doing a good job (+1 point from April) and 32% say he is doing a bad job (down 5 points).

Trust in different parties

The polling shows Britons are more likely to trust the Labour Party than the Conservatives, both in terms of managing Britain’s taxes and public spending and reducing the cost of living. 34% trust the Conservatives ‘ a great deal ‘ or ‘a fair amount’ on managing Britain’s taxes and public spending compared to 41% that trust Labour. On cost of living, 29% trust the Conservatives and 42% trust Labour.

The Labour party continue to be slightly more trusted to manage Britain’s taxes and public spending (41%) compared to the Conservatives (34%) - Ipsos

However, neither party is trusted by a majority. Almost 6 in 10 (58%) say they do not trust the Conservative Party very much, if at all, to manage taxes and public spending while half (50%) feel the same about Labour. On reducing the cost of living, almost two-thirds do not trust the Conservatives (63%) while 49% lack confidence in the Labour Party.

Keiran Pedley, Research Director at Ipsos said:

There are some encouraging signs for the Conservatives in these numbers, with a sharp fall in the number of Britons that think the government is not doing enough on the cost of living. However, with Labour still more trusted on the issue and almost two-thirds not trusting the Conservatives, there is clearly more work to be done for the Conservatives to convince the public they have the right answers on the issue the public care about most.

Technical note:

Ipsos interviewed a representative quota sample of 1,099 adults aged 16-75 in Great Britain. Interviews took place on the online Omnibus using the Ipsos.Digital platform between 27th to 29th May 2022. Data has been weighted to the known offline population proportions.

The author(s)

  • Keiran Pedley Public Affairs
  • Cameron Garrett Public Affairs
  • Gideon Skinner Public Affairs

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