Online Data Privacy from Attitudes to Action: an evidence review

This evidence review for The Carnegie UK Trust, delivered by Ipsos Scotland, explores what existing research says about what the UK public think about data privacy.

The author(s)

  • Carolyn Black Ipsos Scotland
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The Carnegie UK Trust commissioned Ipsos Scotland to conduct a review of the evidence around online data privacy. The review aimed to answer three key questions:

  1. What do people think about online data privacy?
  2. What actions do people take in relation to their online privacy?
  3. What trade-offs are people willing to make relating to their data privacy?

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Technical Note

The methodology for this paper was a desk-based evidence review, encompassing both quantitative and qualitative empirical studies published by public, private and third-sector organisations, as well as academic papers. In total, 50 evidence sources were included in the review.


The author(s)

  • Carolyn Black Ipsos Scotland

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