Political attitudes in Britain, March 1992

Survey including MORI's regular monthly political trend questions during the 1992 general election, together with questions on media coverage and interest in the election campaign

MORI interviewed a representative quota sample of 1,874 adults aged 18+ at 143 constituency sampling points across Great Britain. Fieldwork was conducted face-to-face on 20-24 March 1992, as part of MORI's regular Omnibus survey. Data are weighted to match the profile of the population.

Q1 How would you vote if there were a General Election tomorrow? IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most inclined to support?

  %
Conservative 38
Labour 41
Liberal Democrats (Lib Dem) 17
Scottish/Welsh Nationalist 3
Green Party 1
Other *
Voting intention percentages exclude 13% undecided, refused or would not vote

TO ALL GIVING A VOTING INTENTION AT Q1/Q2 Q3 How strongly do you support the ... party?

  %
Support very strongly 25
Fairly strongly 40
Not very strongly 23
Not strongly at all 8
Don't know 4

Q4 Are you satisfied or dissatisfied with the way the Government is running the country? Q5 Are you satisfied or dissatisfied with the way Mr Major is doing his job as Prime Minister? Q6 Are you satisfied or dissatisfied with the way Mr Kinnock is doing his job as Leader of the Labour Party? Q7 Are you satisfied or dissatisfied with the way Mr Ashdown is doing his job as Leader of the Liberal Democrats?

    Satisfied Dissatisfied Don't know
Government % 29 65 6
Major % 48 44 8
Kinnock % 41 48 11
Ashdown % 58 23 19

Q8 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?

  %
Improve 30
Stay the same 31
Get worse 26
Don't know 13

Q9 Thinking about BBC television coverage, do you think this is biased towards the Conservatives' point of view, Labour's point of view, or some other party's point of view, or do you feel their coverage is unbiased? Q10 And thinking about Independent Television coverage, that is ITV and Channel 4, do you think it is biased towards the Conservatives' point of view, or towards Labour's point of view, or some other party's point of view, or do you feel their coverage is unbiased?

  BBC ITV / Channel 4
  % %
Biased to Conservative 16 7
Biased to Labour 9 6
Biased to some other party 1 *
Unbiased 56 62
Don't know 18 25

Q11 Now I would like to ask a question about faith and religion. What is your religion? IF CHRISTIAN What denomination are you?

  %
Roman Catholic 12
Church of England 57
Church of Scotland 6
Other Protestant 2
Free Church/Non-Conformist (Methodist/Baptist etc) 6
Orthodox Greek/Russian *
Muslim *
Hindu *
Buddhist *
Jewish *
Other 4
None/no opinion 13
This question was used to allow an analysis of voting intention by religion

Q12 Were you, your parents or your grandparents born in Ireland?

  %
Yes, I was born in Ireland 2
Yes, my parents were born in Ireland 4
Yes, my grandparents were born in Ireland 9
No, none of us were born in Ireland 86
Don't know 2

Q13 Are you registered to vote in this constituency?

  %
Yes 93
No 4
Don't know 3

Q14 Have you, or any member of your immediate family, had experience of unemployment or redundancy in the last six months?

  %
Yes, self 12
Yes, member of immediate family 18
No, neither 70
Don't know *
Refused 1

Q15 How interested would you say you are in each of the following?

News about the election What the opinion polls say about the election Party political broadcasts Politicians' speeches
   % % % %
Very interested 18 8 8 9
Fairly interested 42 32 28 34
Not particularly interested 24 33 31 28
Not at all interested 14 25 32 28
Don't know 2 2 1 1

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