Political Attitudes in Gloucester
- MORI interviewed a representative quota sample of 672 adults (aged 18+) across the Gloucester constituency on 8th April 1997 on behalf of The Sun
- Data is weighted to match population profile
- An asterisk (*) denotes a figure below 0.5, but not zero
- Interviews were carried out by telephone.
- All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding.
Q1 How do you intend to vote at the General Election on May 1? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: 672
| Conservative |  33% |
| Labour |  52% |
| Liberal Democrats |  13% |
| Referendum Party |  2% |
| Other |  1% |
| Would not vote | 4% |
| Undecided | 14% |
| Refused | 4% |
Q3 Have you definitely decided to vote for PARTY NAMED AT Q1/2 or is there a chance you may change your mind before election day? Base: 523
| Definitely decided |  63% |
| May change mind | 34% |
| Don't know | 3% |
Q4 If you do change your mind about voting for the PARTY NAMED AT Q1/2, which party would you vote for instead? Base: 173
| Conservative | 14% |
| Labour | 22% |
| Liberal Democrat | 30% |
| Green Party | 1% |
| Referendum Party | 1% |
| Other | 1% |
| None of them / would not vote | 2% |
| Don't know | 3% |
| Undecided | 22% |
| Refused | 3% |
Q5 What do you think have been the main issues in the General Election campaign so far? Base: 672 Adults
| Education | 36% |
| Health / NHS | 26% |
| Sleaze | 24% |
| Tax | 13% |
| Unemployment / jobs | 10% |
| Economy | 9% |
| Europe | 9% |
| Law and order / crime | 5% |
| Pansions | 4% |
| Devolution / future of Scotland / Wales | 2% |
| Environment / pollution | 1% |
| Terrorism / Northern Ireland | 1% |
| Unions | 1% |
| Other | 8% |
| Don't know | 26% |
Q6 Whom do you trust most, John Major, Tony Blair or Paddy Ashdown?
| John Major | 26% |
| Tony Blair | 29% |
| Paddy Ashdown | 17% |
| Trust all of them | 2% |
| None of them | 21% |
| Don't know | 6% |
Q7 From what you have seen or heard in the campaign so far, which party do you most trust to manage the economy?
| Conservative | 32% |
| Labour | 35% |
| Liberal Democrat | 9% |
| Green Party | 0% |
| Referendum Party | *% |
| Other | *% |
| None / Don't know | 23% |
Q8 And from what you have seen or heard in the campaign so far, which party do you most trust to make decisions on Britain's relationship with Europe and the single currency?
| Conservative | 28% |
| Labour | 33% |
| Liberal Democrat | 8% |
| Green Party | 0% |
| Referendum Party | 2% |
| Other | *% |
| None / Don't know | 29% |
Q9 Has the General Election campaign so far made you feel more confident or less confident about how a Labour Government would run the country or has your opinion not changed?
| More confident | 23% |
| Less confident | 20% |
| Opinion has not changed | 52% |
| Don't know | 5% |
Q10 I am going to read out a list of leading politicians, and for each one, I would like you to tell me whether you think each is a strength or a weakness for their party?
| Strengths | Weaknesses | Don't know | Net% | |
| % | % | % | ±% | |
| Robin Cook | 43 | 28 | 29 | +15 |
| Michael Howard | 29 | 41 | 29 | -12 |
| Alan Beith | 20 | 14 | 66 | +6 |
| John Prescott | 62 | 19 | 29 | +43 |
| Kenneth Clarke | 51 | 32 | 16 | +20 |
| Gordon Brown | 44 | 20 | 36 | +24 |
| Michael Heseltine | 50 | 39 | 11 | +11 |
| Harriet Harman | 31 | 34 | 35 | -3 |
| Virginia Bottomley | 24 | 58 | 18 | -34 |
Q11 What effect, if any has the issue of sleaze and stories about financial and sexual misconduct had on the way you intend to vote in the election?
| A great deal |  13% |
| A fair amount | 12% |
| Just a little | 12% |
| Not at all | 60% |
| Don't know | 3% |
