Political Attitudes in Great Britain - Eve-of Election Poll

Voting intention poll on the eve of the 1997 General Election Base: 1,501
  • All interviews conducted by telephone between 2pm-9pm April 30th 1997.
  • All respondents had been previously interviewed by MORI in one of two campaign surveys conducted between March 21-24th 1997 and April 11-14th 1997.
  • Results published in The Evening Standard on 1st May 1997.
  • Data weighted to known population profile
  • An asterisk (*) denotes a figure below 0.5%, but not zero.
  • Base: 1,501 adults aged 18+ nation-wide

Q1 How do you intend to vote in the General Election tomorrow? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: 1,501

Conservative 29%
Labour 47%
Liberal Democrats 19%
Scottish/Welsh Nationalist 2%
Green Party *%
Referendum Party 2%
Other 1%

Would not vote 5%
Undecided 4%
Refused 4%

An asterisk (*) denotes a figure between zero and 0.5%.

    Technical details

    All interviews conducted by telephone between 2pm-9pm April 30 1997 All respondents had been previously interviewed by MORI in one of two campaign surveys conducted between March 21-24th 1997 and April 11-14th 1997

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