Political Attitudes in Great Britain, October 1996

MORI Political Monitor survey for The Times with extra questions on the image of the party leaders

MORI interviewed a representative quota sample of 1,747 adults aged 18+ at 161 sampling points across Great Britain. Fieldwork was conducted face-to-face on 25-28 October 1996, as part of MORI's regular Omnibus survey. Data are weighted to match the profile of the population.

Q1 How would you vote if there were a General Election tomorrow? IF UNDECIDED OR REFUSED AT Q1 Q2 Which party are you most inclined to support?

  %
Conservative 28
Labour 56
Liberal Democrats (Lib Dem) 12
Scottish/Welsh Nationalist 2
Green Party 1
Referendum Party 1
Other *
Voting intention percentages exclude 6% undecided, 4% refused  and 9% would not vote

Q3 Are you satisfied or dissatisfied with the way the Government is running the country? Q4 Are you satisfied or dissatisfied with the way Mr Major is doing his job as Prime Minister? Q5 Are you satisfied or dissatisfied with the way Mr Blair is doing his job as Leader of the Labour Party? Q6 Are you satisfied or dissatisfied with the way Mr Ashdown is doing his job as Leader of the Liberal Democrats?

    Satisfied Dissatisfied Don't know
Government % 18 73 9
Major % 30 60 10
Blair % 51 27 22
Ashdown % 42 28 30

Q7 What would you say is the most important issue facing Britain today? Q8 What do you see as other important issues facing Britain today? UNPROMPTED ANSWERS

  Q7 Q7/8
  % %
AIDS * 1
Animal welfare * 1
Beef/BSE/Mad Cow Disease 1 3
Common Market/EU/Europe/Single European Currency 10 20
Crime/law & order/violence/vandalism 19 41
Defence/foreign affairs * 2
Drug abuse 2 6
Economy/economic situation 6 13
Education/schools 12 39
Housing 1 7
Inflation/prices * 2
Local government/council tax * 1
Morality/individual behaviour 2 7
National Health Service/Hospitals 10 36
Northern Ireland * 1
Nuclear power/fuels * *
Nuclear weapons/nuclear war/disarmament * *
Pensions/social security 1 11
Pollution/environment 1 4
Pound/exchange rate/value of pound * *
Privatisation * 2
Race relations/immigration/immigrants 1 3
Scottish Assembly 0 *
Taxation 1 4
Trade unions/strikes * *
Unemployment/factory closure/lack of industry 20 37
Other 7 19
Don't know 6 5

Q9 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?

  %
Improve 25
Stay the same 40
Get worse 26
Don't know 9

Q10 Here is a list of things both favourable and unfavourable that have been said about various politicians. I would like you to pick out all those statements that you feel fit Mr Major/Mr Blair/Mr Ashdown.

  Major Blair Ashdown
  % % %
A capable leader 19 33 22
Good in a crisis 11 9 9
Understands world problems 19 20 17
Tends to talk down to people 18 11 7
Rather narrow minded 21 7 7
Too inflexible 19 7 6
Has sound judgement 11 19 15
More honest than most politicians 21 20 22
Down-to-earth 16 22 21
Understands the problems facing Britain 21 34 21
Patriotic 27 16 22
Has got a lot of personality 5 33 18
Rather inexperienced 9 27 14
Out of touch with ordinary people 47 9 9
No opinion 11 16 31

Q11 Generally speaking, do you think of yourself as Conservative, Labour, Liberal Democrat, or what?

  %
Conservative 27
Labour 40
Liberal Democrat 10
Scottish/Welsh Nationalist 2
Green *
Other 1
Don't know 4
None of these 14
Refused 2

Q12 Which party did you vote for at the last general election, in April 1992? If you are not sure, or did not vote, please say so.

  %
Conservative 30
Labour 37
Liberal Democrat 8
Scottish/Welsh Nationalist 2
Green 1
Other *
Did not vote 14
Too young 4
Can't remember 1
Refused 3

Q13 As you may know, Mrs Frances Lawrence, the widow of the murdered London headmaster Philip Lawrence, has put forward proposals to tackle violence in Society and promote good citizenship. These proposals include a ban on the sale of combat knives, lessons in school on good citizenship, and raising the public standing of teachers and of the Police. Which political party, if any, do you think would be most likely to put Mrs Lawrence's ideas into practice?

  %
Conservative 20
Labour 45
Liberal Democrats 8
Other 1
None 8
Don't know 17

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