Political Attitudes in Great Britain for October 1998
Research study conducted for The Times Newspaper
MORI interviewed a representative quota sample of 1,775 adults aged 18+ at 153 sampling points across Great Britain
between 23-26 October 1998.
Research study conducted for The Times Newspaper MORI interviewed a representative quota sample of 1,775 adults aged 18+ at 153 sampling points across Great Britain between 23-26 October 1998.
| % | |
| Conservative | 26 |
| Labour | 53 |
| Liberal Democrats | 16 |
| Scottish/Welsh Nationalist | 4 |
| Green Party | 1 |
| Democratic/UKIP/Referendum Party | * |
| Other | 1 |
| Would not vote | 11 |
| Undecided | 7 |
| Refused | 1 |
| Satisfied | Dissatisfied | Don't know | Index | |
| % | % | % | 177 | |
| Government | 47 | 42 | 11 | +5 |
| Blair | 62 | 29 | 9 | +33 |
| Hague | 25 | 50 | 25 | -25 |
| Ashdown | 48 | 23 | 29 | +25 |
| Q7 | Q7/Q8 | |
| % | % | |
| Unemployment/factory closure/lack of industry | 23 | 43 |
| National Health Service/Hospitals | 13 | 38 |
| Education/schools | 7 | 33 |
| Economy/economic situation | 15 | 30 |
| Common Market/EU/Europe/Single European Currency | 13 | 23 |
| Crime/law & order/violence/vandalism | 7 | 20 |
| Pensions/welfare security | 1 | 12 |
| Poverty/inequality | 1 | 10 |
| Inflation/prices | 2 | 8 |
| Drug abuse | 1 | 8 |
| Housing | 1 | 8 |
| Morality/individual behaviour | 1 | 5 |
| Pollution/environment | 1 | 5 |
| Race relations/immigration/immigrants | 2 | 4 |
| Defence/foreign affairs | 1 | 4 |
| Pound/exchange rate/value of pound | * | 3 |
| Countryside/rural life | 1 | 2 |
| Local government/council tax | 0 | 2 |
| Northern Ireland | * | 2 |
| Transport/public transport | * | 2 |
| AIDS | * | 1 |
| Beef/BSE/Mad Cow Disease | * | 1 |
| Nuclear weapons/nuclear war/disarmament | * | 1 |
| Privatisation | * | 1 |
| Scottish/Welsh Assembly/Devolution | * | 1 |
| Taxation | * | 1 |
| Animal welfare | 0 | * |
| Trade unions/strikes | 0 | * |
| Other | 4 | 11 |
| Don't know | 5 | 4 |
| % | |
| Improve | 11 |
| Stay the same | 25 |
| Get worse | 57 |
| Don't know | 7 |
| MORI Economic Optimism Index (EOI) | -46% |
| Mr Blair | Mr Hague | Mr Ashdown | |
| % | % | % | |
| A capable leader | 47 | 10 | 29 |
| Good in a crisis | 21 | 3 | 13 |
| Understands world problems | 37 | 9 | 24 |
| Tends to talk down to people | 12 | 23 | 9 |
| Rather narrow minded | 6 | 20 | 5 |
| Too inflexible | 10 | 13 | 6 |
| Has sound judgement | 20 | 5 | 19 |
| More honest than most politicians | 26 | 11 | 30 |
| Down-to-earth | 28 | 7 | 31 |
| Understands the problems facing Britain | 40 | 12 | 29 |
| Patriotic | 24 | 23 | 28 |
| Has got a lot of personality | 40 | 4 | 24 |
| Rather inexperienced | 17 | 47 | 7 |
| Out of touch with ordinary people | 18 | 36 | 9 |
| No opinion | 7 | 22 | 23 |
| % | |
| Conservative | 20 |
| Labour | 45 |
| Liberal Democrats | 12 |
| Scottish/Welsh Nationalist | 2 |
| Referendum Party | * |
| Green Party | * |
| Other | * |
| Did not vote | 16 |
| Too young | 2 |
| Can't remember | 1 |
| Refused | 1 |
Technical details
MORI interviewed a representative quota sample of 1,775 adults aged 18+ at 153 sampling points across Great Britain. Fieldwork was conducted face-to-face on 23-26 October 1998. Base: All respondents, unless stated. The voting intention figures exclude those who say they would not vote (11%), are undecided (7%) or refuse to name a party (1%). All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding. Data were weighted to match the profile of the population. An asterisk (*) denotes a figure between zero and 0.5%.
