Poll of Single British Women

For Band & Brown Communications on behalf of DuPont (UK) Limited

• MORI/On-Line interviewed 506 women aged 18 - 34 across Great Britain.
• Interviews were conducted by telephone on 14-20 April 1998.
• Based on all unless otherwise stated
• An '*' indicates a finding of less than 0.5% but greater than zero.

Feature articles have appeared in The Evening Standard, Daily Mail, and Daily Express following the results of our 'lad-ette' poll. The findings have also been debated and discussed on TV, Talk Radio and even a Kipper Williams cartoon in Time Out, the London listings magazine.

The survey was commissioned to ensure DuPont remains abreast of dramatically changing consumer lifestyles as we approach the new Millennium. The findings will be used to help the company to continue to produce products that satisfy 21^st century demands. Here is a selection of our findings:

Views on Marriage:

Q2 Please tell me to what extent you agree or disagree with the following statement:

"There is less pressure from today's society for women to get married and have children compared with 10 years ago."

Sunday 'Lie-ins':

Q6 How long do you lie in at weekends? (How much later do you get up on a Sunday than during the week?)

Hunting in Packs:

Q7 Have you ever gone out with a group of friends with the specific aim of meeting men?

Drinking:

Q8 When you are out for a night on the town, what do you tend to drink?

Bending the Elbow:

Q9 Have you ever drunk beer/lager from a pint glass?

What's in the Sink?

Q17 How often do you have to wash up a dirty glass or cup to have drink because you don't have any clean ones?

Can Women Iron ?

Q19 How often do you iron clothes the day you need to wear them?

160

SUMMARY (extract from Band & Brown's Press Release - 2nd July, 1998):

Single women change their men four times more often than they buy a new duvet, according to new research released today. The findings show the fairer sex relishing a "laddish" lifestyle in which housework comes a very poor second to having fun.

The study commissioned by DuPont, the world's leading manufacturer of quality fibre fillings for duvets and pillows, reveals an new breed of "Lad-ette" who spends her weekend wallowing under the duvet, is allergic to housework, swills beer from a pint glass and has no qualms about dating several men at the same time.

Far from waiting for Mr Right to call, single women in Britain have a no-holds-barred approach when it comes to meeting men. Nearly one-third - 30% per cent - has two-timed their man while nearly half - 45% - admit to going out in groups to hunt for men. Once out on the town, two-thirds (some 67 per cent) drink beer, lager or spirits while 63 per cent are happy swilling beer from a pint glass.

But women today have more than just men on their minds. The DuPont study shows that far from feeling left on the shelf, single women relish their independence. Some 89 per cent believe there's far less pressure on them to settle down and enjoy the freedom to come and go as they please.

The DuPont study also shows that the majority of single women in Britain are happy adopting many of men's dirtier habits. More than two-thirds - 67 per cent - say they iron clothes when they need to wear them while more than one in three - 42% - often need to wash a dirty cup or glass because they've run out of clean ones.

Single women are also unashamedly indulgent when it comes to bedroom comfort even though they don't share a bed and the research shows that more than one in ten single women will treat themselves to a lie in of at least four hours on Sunday mornings.