Post-Election Poll

Topline Results

  • MORI interviewed 2,058 British adults, aged 18+, in-home, face to face between 5-10 May 2005
  • Data are weighted to reflect the national population profile
  • An (*) indicates a finding of less than 0.5%, but greater than zero
  • Where percentages do not add up to exactly 100% this may be due to computer rounding, the exclusion of "don't knows" or to multiple answers

QA Have you voted in today's General Election, or not? Base: All respondents on 5th May (305)

  %
Yes 51
No 49
Don't know *

QB Which party did you vote for at the General Election? If you are not sure, please say so. Base: All respondents on 5th May who had already voted in the General Election (156)

  %
Conservative 34
Labour 26
Liberal Democrats (Lib Dem) 26
Scottish/Welsh Nationalist 1
UK Independence Party 2
Green Party 0
Other 2
Can't remember *
Refused 9

QC Which party will you vote for at the General Election? If you are not sure or will not vote, please say so. Base: All respondents on 5th May who had not yet voted in the General Election (149)

  %
Conservative 11
Labour 34
Liberal Democrats (Lib Dem) 15
Scottish/Welsh Nationalist 1
UK Independence Party 1
Green Party 0
Other 10
Not sure 8
Refused 20

QD Which party did you vote for at the General Election on 5th May? If you are not sure or did not vote, please say so. Base: All respondents except those interviewed on 5th May (1,753)

  %
Conservative 20
Labour 27
Liberal Democrats (Lib Dem) 18
Scottish/Welsh Nationalist 1
UK Independence Party 1
Green Party 1
Other 1
Did not vote 24
Too young *
Can't remember *
Refused 4

Now thinking about the future

QF How would you vote if there were a General Election tomorrow? IF UNDECIDED OR REFUSED AT QF QG Which party are you most inclined to support? Base: 2,058 British adults 18+

  %
Conservative 28
Labour 39
Liberal Democrats (Lib Dem) 26
Scottish/Welsh Nationalist 2
Green Party 2
UK Independence Party 1
Other 2
 
Lab lead (±%) +11
 
Would not vote 9
Undecided 4
Refused 3

QG And how likely would you be to vote in an immediate general election, on a scale of 1 to 10, where 10 means you would be absolutely certain to vote, and 1 means that you would be absolutely certain not to vote? Base: 2,058 British adults 18+

  %
10 — (Absolutely certain to vote) 68
9 6
8 4
7 3
6 2
5 4
4 1
3 1
2 1
1 — (Absolutely certain not to vote) 8
Don't know 2

 See also Trends on certainty of voting

Q1 When did you decide which party to vote for? Was it before the campaign began, in the first week of the campaign, around the middle, within the last week, or within the last 24 hours? Base: All respondents who voted in the General Election (1,399)

  %
Before the campaign began 66
In the first week 5
Around the middle 10
Within the last week 9
Within the last 24 hours 10
Don't know *

 See also Trend on this question, including breakdown of decision time by party voted for

 

Q2-31 During the past few weeks, have you… IF YES Which party was that? Base: 2,058 British adults 18+

  Yes, any party Yes, Con Yes, Lab Yes, Lib Dem Yes, Other Yes, don't know which party No Don't know
  % % % % % % % %
had any political leaflets put through your letterbox? 89 71 71 65 29 4 10 1
seen any party election broadcast on TV? 70 58 61 53 17 3 30 1
seen any political advertisements on billboards? 62 47 40 26 7 3 37 2
watched the leaders debate on TV? 46 41 43 37 4 1 54 *
seen any political advertisements in newspapers? 48 37 35 27 7 5 49 3
heard any party election broadcasts on the radio? 20 13 15 12 2 2 79 1
been called on by a representative of a political party? 21 10 8 6 2 * 79 1
received a letter signed by a party leader individually addressed to you? 28 14 12 10 1 1 69 3
been telephoned by a representative of a political party? 7 3 3 1 * 1 92 1
helped a political party in its campaign? 3 1 1 1 * 0 97 *
visited a political party's website? 4 2 2 1 1 * 96 *
used the internet to access information on candidates or parties? 7 4 5 4 2 * 92 *
attended a political meeting addressed by a candidate? 2 1 1 1 1 0 98 *
received a video through your letterbox from a political party? 3 1 2 1 * * 97 *
received an email from a political party? 3 1 1 1 * * 96 1

 See also Trends since 1979 on these questions

Q32 Which of these items, if any, have influenced the way you intended to vote? Base: 2,058 British Adults 18+

  24-30 May 2001   5-10 May 2005
  Voting intention Voting intention
  All Con Lab LD All Con Lab LD
  % % % % % % % %
Internet 1 1 1 2   2 3 2 4
Newspapers 15 20 15 18 14 15 14 17
Opinion polls 4 2 5 3 3 2 4 5
Party election broadcasts 14 16 18 12 12 11 13 17
Political leaflets through your letterbox 6 7 6 8 8 7 6 14
Posters on billboards 2 3 2 2 3 3 4 4
Telephone calls from political parties 1 0 1 1 * * * *
The TV debate between the party leaders 21 18 24 24 18 17 20 26
The views of your local candidates 13 12 16 16 12 11 11 22
Video received from political party 0 0 0 0 * * * *
Other 4 3 4 5 7 6 7 8
None of these 50 54 44 46 52 54 51 35
Don't know 2 0 2 1 1 1 * 1

Q33-36 During an election campaign do you think there should or should not be a ban on...? ...all coverage of the election on TV and radio? ...party political broadcasts on TV and radio? ...all coverage of the election in newspapers? ...publication of opinion polls?

Yes, should No, should not Don't know
  % % %
All coverage of the election on TV and radio 11 84 5
Party political broadcasts on TV and radio 14 82 5
All coverage of the election in newspapers 10 84 5
Publication of opinion polls 15 79 7

 See also Trends since 1983 on these questions

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