Public Affairs Insights: Our Flagship Publications
Ipsos in the UK is the leader in social research, evaluation and strategy and our public affairs experts bridge the gap between government and the public, providing robust research and analysis, directly supporting policy development. Ipsos in the UK's public affairs team is made up of more than 300 social research, evaluation and policy specialists each offering expertise in a particular part of the public sector, ensuring we have a detailed understanding of specific sectors and policy challenges.
Explore some of the flagship reports produced by the public affairs team.
Our Flagship Publications
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UK Opinion Polls
2026 Bookmark this webpage to stay up to date with the latest political opinion polls and long-term social and political trends data from Ipsos in the UK.
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WE BRITISH: From Walkmans to Wi-Fi to What?
Understanding Society 2026 The 2026 Understanding Society report, 'We British: From Walkmans to Wi-Fi to What?', takes a deep dive into the evolution of British society over the last 40 years to help you understand where the UK is heading next.
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International Women's Day
2026 Ipsos' 2026 International Women's Day survey, spanning 29 countries reveals a complex picture of progress and polarisation surrounding gender equality. This survey underscores the need for continued efforts to advance gender equality, while addressing the concerns and perceptions of all segments of society, particularly young men.
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Shifting Expectations: The future of public services
2024 This report considers the challenges that faced the new Labour government following the 2024 UK General Election, regarding the state of public services.
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Generations Report
2024 Generations adopts an international lens, exploring whether generational terms can travel across borders, whether Gen Z are the first 'global' generation, and why businesses need to prepare for population decline.
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Net Zero Living
2024 Net Zero Living explores public perceptions of net zero politics in the UK and provides valuable insights for policy and decision makers seeking to understand and enhance public support for net zero policies.
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Evidently better: A guide to evidence-enabled policymaking
2022 Evidently better - identifies several learnings from the pandemic, based on the experience of the Public Affairs team and conversations with clients involved in making policy and using evidence.
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