Public Affairs Insights: Our Flagship Publications

Explore our thought leadership on the state of public opinion on politics and society, policy and public services.

13.02.25

Ipsos in the UK is the leader in social research, evaluation and strategy and our public affairs experts bridge the gap between government and the public, providing robust research and analysis, directly supporting policy development. Ipsos in the UK's public affairs team is made up of more than 300 social research, evaluation and policy specialists each offering expertise in a particular part of the public sector, ensuring we have a detailed understanding of specific sectors and policy challenges.

Explore some of the flagship reports produced by the public affairs team.

UK Opinion Polls
2026

Bookmark this webpage to stay up to date with the latest political opinion polls and long-term social and political trends data from Ipsos in the UK.

Understanding Society: Putting the Place into Public Services
2025

Drawing on 8 MRP models, the latest Understanding Society explores satisfaction with public services across the UK with 8 interactive maps that enable you to explore satisfaction with a range of public services by local authority.

International Women's Day
2025

Ipsos' 2026 International Women's Day survey, spanning 29 countries reveals a complex picture of progress and polarisation surrounding gender equality. This survey underscores the need for continued efforts to advance gender equality, while addressing the concerns and perceptions of all segments of society, particularly young men.

Shifting Expectations: The future of public services
2024

This report considers the challenges that faced the new Labour government following the 2024 UK General Election, regarding the state of public services.

Generations Report
2024

Generations adopts an international lens, exploring whether generational terms can travel across borders, whether Gen Z are the first 'global' generation, and why businesses need to prepare for population decline.

Public Trust in AI: Implications for policy and regulation
2024

While public awareness of AI is nearly universal, this report reveals that understanding of AI remains limited and people are uncomfortable with AI replacing human judgement for high-stakes decisions.

Net Zero Living 2024

Net Zero Living explores public perceptions of net zero politics in the UK and provides valuable insights for policy and decision makers seeking to understand and enhance public support for net zero policies.

Evdiently better: A guide to evidence-enabled policymaking

Evidently better: A guide to evidence-enabled policymaking
2022

Evidently better - identifies several learnings from the pandemic, based on the experience of the Public Affairs team and conversations with clients involved in making policy and using evidence.

Evaluations Ipsos Voices
Tracking Progress: What England's waste data tells us about the road ahead
Since 2022, Ipsos UK, working with Technopolis and Ricardo and commissioned by Defra, has been looking at the progress made by Defra’s Resource and Waste Policy Programme. Now in its fourth year, the evaluation of the Resource and Waste Policy Programme reveals a nuanced picture: progress is being made, but significant challenges remain for long-term impact to materialise.
12.05.26
Food & Diet Publication
FSA consumer survey, conducted by Ipsos, reveals appetite for healthy and sustainable diets
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals the highest level of public confidence in food safety recorded since the start of the project.
14.04.26
Gender Ipsos Voices
International Women's Day 2026: Spotlight Projects in Public Affairs
As has now become a tradition for our team; to mark International Women’s Day 2026 we have taken the opportunity to reflect on the wide range of policy areas and projects delivered across Public Affairs over the past year. In this third edition, we shine a spotlight on how this work aligns with and advances this year’s theme, “Give to Gain.”
06.03.26