Public Affairs Insights: Our Flagship Publications
Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
Ipsos is the leader in social research, evaluation and strategy and our public affairs experts bridge the gap between government and the public, providing robust research and analysis, directly supporting policy development. Ipsos public affairs UK is a team of more than 300 social research, evaluation and policy specialists each offering expertise in a particular part of the public sector, ensuring we have a detailed understanding of specific sectors and policy challenges.
Explore some of the flagship reports produced by the public affairs team.
UK Opinion Polls
2025
Bookmark this webpage to stay up to date with the latest political opinion polls and long-term social and political trends data from Ipsos in the UK.
Understanding Society: Putting the Place into Public Services
2025
Drawing on 8 MRP models, the latest Understanding Society explores satisfaction with public services across the UK with 8 interactive maps that enable you to explore satisfaction with a range of public services by local authority.
International Women's Day
2025
Ipsos' 2025 International Women's Day survey, spanning 30 countries reveals a complex picture of progress and polarisation surrounding gender equality. This survey underscores the need for continued efforts to advance gender equality, while addressing the concerns and perceptions of all segments of society, particularly young men.
Shifting Expectations: The future of public services
2024
This report considers the challenges that faced the new Labour government following the 2024 UK General Election, regarding the state of public services.
Generations Report
2024
Generations adopts an international lens, exploring whether generational terms can travel across borders, whether Gen Z are the first 'global'generation, and why businesses need to prepare for population decline.
Public Trust in AI: Implications for policy and regulation
2024
While public awareness of AI is nearly universal, this report reveals that understanding of AI remains limited and people are unfcomfortable with AI replacing human judgement for high-stakes decisions.
Net Zero Living 2024
Net Zero Living explores public perceptions of net zero politics in the UK and provides valuable insights for policy and decision makers seeking to understand and enhance public support for net zero policies.
Evidently better: A guide to evidence-enabled policymaking
2022
Evidently better - identifies several learnings from the pandemic, based on the experience of the Public Affairs team and conversations with clients involved in making policy and using evidence.
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