Public Health England 2014 public awareness and opinion survey
As a relatively new organisation currently at the end of its first year, Public Health England (PHE) commissioned Ipsos to carry out a quantitative study into the general public’s awareness of and concern about different health issues, and their awareness, knowledge and opinions towards PHE. This survey is designed to provide baseline metrics from which progress over time can be tracked.
The research, conducted among 1,625 adults (aged 15+) in England, found that a third (34%) of the public have heard of PHE. When provided with a brief explanation of PHE’s role, two thirds (66%) say they would have confidence in the organisation’s advice.
Technical details:
Fieldwork was carried out on one wave of the Ipsos Omnibus, between 6 and 14 June 2014. 1,625 interviews were conducted face-to-face in respondents’ homes. All respondents were based in England and were aged 15 and over. Data are weighted by gender, age, ethnicity, working status, social grade, housing tenure and Government Office Region (GOR) to be representative of the population. All sub-group differences mentioned in the report are statistically significant or indicative of a wider trend. Where non-significant results are reported, this is stated.
