The first UK radio listening figures for 18 months have been released by RAJAR on 28 October. Click here for an infographic summarising the results.
At Ipsos, we are proud to be the supplier of the data collection and survey delivery that underpins the RAJAR service. The pandemic has resulted in many new challenges requiring the development of alternative and innovative approaches to provide RAJAR with a service that continues to give results that stand up to industry scrutiny.
Our approach for RAJAR in 2021 is a two-tiered one:
- Field interviewer recruitment of participants who fill in a radio listening diary on mobile, on computer or on paper has been adapted to match the external situation and restrictions that prevent interviewers from going into the participants home - a situation that will improve soon. This allowed us to restart fieldwork in early April as restrictions started easing and allowing us to build a large fresh sample of interviews.
- We also have panellists either completing the same listening diary or who have installed our MediaCell software onto their smartphone that identifies radio listening via audio matching of exposure to a station’s output.
The resulting survey is based on over 26,500 unique adults, representative of the UK adult population aged 15+ with data from all sources converted into the standard data structure to report listening by the quarter-hour.
The Ipsos team of some 200 field interviewers and 20 dedicated office staff have worked tirelessly over the past few months to get RAJAR back on track. We are proud to have been delivering the evolving RAJAR service continuously since 1992 until the pandemic struck. We are delighted that we have been able to respond to the unprecedented challenges and integrate new data collection sources to help build a blueprint for the future with RAJAR.