Audience Measurement

The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.

Barb and PAMCo are launching a joint beta trial of shared data collection in October 2024, managed by their data collection partner, Ipsos. This initiative is part of PAMCo’s ongoing review to develop an enhanced measurement system for 2025.

The Black Friday Phenomenon: A Retrospective Review and Future Forecast from Ipsos iris

In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals

PAMCo have released updated GB print readership estimates for the first time in more than a year on October 29th, with fresh data collected using a new ‘online first’ research design developed by Ipsos.

The first UK radio listening figures for 18 months have been released by RAJAR on 28 October.

Dutch media industry selects Ipsos and Kantar to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset.

Ipsos welcomes Dan Wong-Chi-Man alongside new acquisitions as it strengthens its media and audience measurement expertise.

As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.